THE FIVE AXES

The five axes

Each record on the shelves is labelled along five axes. They are not there to hurry a purchase. They are there to make room for the choice of not buying.

Less

2 records

Is it truly needed?

Deep

5 records

Why is it worth choosing?

Durable

8 records

Will it last?

Honest

8 records

A means of judging, not advertising?

Future

7 records

Will it read as careful work in a hundred years?