Entry No. 01 Catalogued
Editors' notes
The guarantee ledger — four things 'lifetime' means, read across seventeen makers
An editors' note that walks the shelves with one question: when a maker writes lifetime, what did it actually sign? Read across seventeen guarantee pages — socks to luggage to cast iron to lamps — the word resolves into four different promises: wear covered with no paper; a defect warranty wearing the word; a promise that dies with the first owner; and a promise gated behind registration or a receipt. The ledger, in one place, with the catch named for each.
- ·editors' notes
- ·lifetime guarantee
- ·lifetime warranty
- ·buy it for life
- Honest
- Deep
- Future